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Writer's pictureStuart Penrose

Stuart Penrose ... Takes customer experience to new heights




Stuart Penrose, an award-winning domestic roofing specialist, has introduced a "Watch Us Live" feature for their customers on all re-roofing projects.


Every client receives a refrigerator magnet featuring a QR code that is updated dynamically. Upon scanning the code with a mobile device, the client gains access to a live feed from a camera installed on their roof. We consistently provide weekly updates to our clients through detailed reports comprising images and text, outlining the progress of our work. Roofing stands out as a distinctive trade within the domestic sector. Unlike having a new kitchen or bathroom installed, where clients can freely inspect the work, assessing a new roof poses safety concerns. This innovative approach ensures that clients have complete visibility and access to the roofing process.


We take great pride in the work that our team and I do, and presenting it directly to the customer up close is an excellent opportunity to showcase why we stand out.


The QR code is accessible on our advertising banner positioned on the scaffolding, allowing prospective customers to instantly access detailed information on the high-quality re-roofing services we offer.


Upon completion of the project, the scanned Code will encompass a comprehensive record of the work performed, including warranties, local building control certification, roof adoption policy, and emergency call-out details. This information will prove invaluable in the event that the property is listed on the market in the future.

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